Repense Comunicação, Purple and Anonymous Content also made moves.
The agencies concentrated most of the movements this week, the last full of September. Node Publicis Groupe arrived Luiza Camara Valentewho held the newly created role of regional business VP.
In this position, the executive will command OneTable, a unit dedicated to the Nestlé customer, in 15 countries.
Luiza will report to Eliana AgostiniCOO of the Group for Latin America, acting in an integrated and complementary manner to Maria Carolina Camargowho leads OneTable’s Brazilian operation.
Already CP+Bthe changes took place in the content area: Mickael Prass is the new content director. Prass He will respond directly to Michele Gruc.
In the chair, the executive will be responsible for leading the entire content strategy and his role includes developing influencer strategies, creating content and coordinating all stages of production.
Return to Repense
After four years at Globo, Nino da Silva is back at Repense Comunicação. Now, Nino assumes the position of vice president of media and ad-services.
At Globo, he worked as head of ad-services and development of strategic media narratives. Previously, Nino led Repense’s media and BI area for two years.
Reinforcements at Monks
A Monks reinforced its team of directors with two names: Alessandra Muccillo and Paulo Medeiros are the agency’s new Group Creative Directors. The duo arrives for the team Icaro de Abreucreative leadership of Monks in Brazil.
Vellas na Anonymous Content Brazil
A Anonymous Content Brazil announced this week the arrival of old women as stage director. The director arrives at the Brazilian operation of Anonymous Content to develop advertising and content projects.
Operating in Brazil since 2019, the production company arrived in the country with a main focus on content and entertainment projects, led by Barbara Teixeira. After a partnership that began in 2024 with Rebolución to begin its work in advertising, Anonymous hired Renata Dumont as general director and executive producer of this division.
Media Director
Gilberto Dias is the new media director Purpple. Having worked at agencies such as Havas, Sunset and Live, the executive has served clients from different segments, such as Pernod Ricard, Procter & Gamble, Citroen, Yamaha and Electrolux.
New at Oito
Live marketing agency, Eight hired Lucas Jesus as new creative director. Born in Pernambuco, on the outskirts of Jaboatão dos Guararapes, he returns to the agency to lead the creative team.
At 28 years old, Lucas has worked at agencies such as Soko (currently Droga5/Soko) and is creative director at MOOC. At Ambev, he led the Beck’s Beer content team.
