Campaign created by WTAG broadcast in real time on the brand’s Instagram
WTAG participated in the launch of Via Uno’s winter collection, which starred actress Grazi Massafera, in digital form.
The digital first concept appeared throughout the campaign’s coverage, broadcast in real time on Via Uno’s Instagram, where Grazi interacted with consumers.
In addition to the traditionally digital content and formats, the fashion film was also fully captured via mobile.
“We wanted a warm winter with lots of color, because in addition to being a trend, the colors reinforce our desire to live a positive season that serves all regions of the country. With great tranquility, WTAG conducted the entire project from start to finish. “, confirmed Carol Costa, Marketing Manager at Via Uno.
The campaign concept relied on a strategy fully developed by the agency.
“Winter is a challenging season to work, as Brazil is a tropical country, but the decision for the art direction of the campaign was to balance winter looks in a scenography that had a more solar footprint, with a lot of color, according to the DNA of the brand” completed Dudu Rodrigues, creative director of WTAG.
