In September, Rock in Rio and the electoral period impacted the advertising market, with brands and agencies taking advantage of these contexts to create relevant campaigns. There were also campaigns linked to Yellow September, suicide prevention awareness month.
Below, the main campaigns of the month, chosen by Adnews, and its agencies.
1. Burger King stops election advertising in new campaign
Between chairs and punches in real-world debates, Burger King Brasil launched its new “2 Whopper for R$25” campaign, taking advantage of the timing of election advertisements to play with the interruption of TV programs. Since electoral propaganda interrupts the programming, BK decided to interrupt “electoral propaganda”. In quotes, because they were all fictitious, of course. Creation is by David.
2. With Djonga and Duda Beat, Johnnie Walker celebrates 25 years at Rock in Rio
To celebrate 25 years of the famous Keep Walking, Johnnie Walker arrives at Rock in Rio Brasil 2024 with exciting content starring Djonga and Duda Beat. In the recordings, the artists told Kenya Sade about their steps and challenges before performing on the festival stage, also commenting on what it was like to be part of the edition that celebrates 40 years of Rock in Rio.
3. What if you had 40 seconds to save a life?
Created by Edu Cabral, Thiago Ito and Bruno Simões, the NGO CVV released the video “How much time is left?” which explores how we care for each other in times full of connection but lacking in attention. The question that crowns the experiment is fictitious, but it brings reflection, and the reactions in the experiment are exciting and touched Internet users. Watch below:
4. +SBT
The We agency was responsible for the launch campaign for the +SBT streaming platform, using the humor and nostalgia that are the broadcaster’s trademark. With commercials that recall iconic paintings, such as “Banheira do Gugu” and “E o Bambu?”, the campaign managed to connect emotionally with the public by rescuing classic moments from Brazilian TV. All this just a few days after the death of the late Silvio Santos, founder of the station.
5. Nissin brings Massacration to promote presence at Rock in Rio
In a campaign signed by Dentsu, Nissin and Rock World announced Cup Noodles as the official instant noodles of Rock in Rio Brasil, summoning the band from the comedy group Hermes and Renato, Massacration. Or rather, a version of the band titled “MassaCreation” to perform “Metal Cup Attack”, a new song especially made for RiR, a festival to which they weren’t even invited.
