For almost three decades, El Ojo’s conference cycle has showcased the most expressive and brilliant regional and international minds in advertising
The president and CCO of DM9, Ícaro Doria, is the first Brazilian to be announced by the Festival Internacional El Ojo de Iberoamérica 2024 as a speaker at the 27th edition of the event, which will be held in Buenos Aires, Argentina, between the 13th, 14th and November 15th. The executive will talk about his experience working with former basketball player Kobe Bryant on the “Kobe & Me / Kobe y Yo” panel.
Argentine Javier Campopiano, global CCO of McCann Worldgroup and McCann; the Italian Bruno Bertelli, global CEO of LePub and global CCO of Publicis Worldwide; and the Japanese Yasu Sasaki, global chief creative officer of Dentsu, chief creative officer of Dentsu Japan and managing executive officer (ceative) of Dentsu Inc. also appear in this first list of speakers.
“For almost three decades, the El Ojo conference cycle has presented the most expressive and brilliant regional and international minds in advertising, communications, marketing and innovation. In an intimate and inspiring atmosphere, different personalities share with participants the secrets of their careers, new creative trends and their vision of a sector in constant transformation. The greats Doria, Campopiano, Sasaki and Bertelli will be part of the ‘2024 Lecture Series'”, says Santiago Keller Sarmiento, president of El Ojo de Iberoamérica.
Some jury presidents have already been introduced. Vanessa Giannotti, vice president of media at Ogilvy Brasil and BR leader of OpenX at WPP; Fred Luz, director of O2 Filmes; and Rafael Urenha, founding partner and CCO of Galeria, are among the Brazilians who will preside over the El Ojo Media, El Ojo Producción Audiovisual and El Ojo Digital & Social categories, respectively. Brazilian Paulo Areas, CCO and head of business transformation at TBWA Spain, will lead the El Ojo Direct jury.
This year’s honorees are Argentine Pablo Del Campo and Colombian Jose Miguel Sokoloff.
Tickets can be purchased through the awards website, with discounts for advance purchases and by number of passes. There are also corporate packages for companies and special prices for young professionals and students. The deadline for submitting pieces ended on September 30th.
