Action relies on the partnership of influencers during the event
TRESemmé announced the intensification of its presence in the global beauty market through a campaign with influencers such as Elisa Zarzur, Jordanna Maia, Catarina Tourinho, Nathalia Medeiros and Sáh Oliveira during Paris Fashion Week.
The action is part of Unilever’s global strategy to position TRESemmé as a brand that promotes high-performance solutions focused on finishers.
“Continuous participation in these events is a way of strengthening our image associated with the fashion territory, connecting us with a highly demanding and tuned-in public, who do not compromise on the level of salon quality, even at home. We want to show that TRESemmé is always ahead, offering cutting-edge technology and solutions that facilitate the beauty routine to achieve an incredible end look”, says Bruna Lettiere, head of hair marketing at Unilever Brazil.
