Campaign created by Cazamba takes different temperatures into account
Polenghi, in partnership with Cazamba, combined technology and media intelligence in the production of the brand’s winter campaign to have differentiated visibility on computer screens and smartphones with strategic products for hot and cold days, broadcast in mobile formats and desktop. When the temperature was above 18°C, the cheese piece appeared and for temperatures below 18°C, the fondue pieces appeared.
According to data from Cazamba, in one month of broadcasting, viewability reached 93%, with more than 847 thousand views and 18 thousand expansions of the desktop piece. The campaign’s attention rate exceeded 3.8% and the average CTR was 0.38% on desktop and 1.21% on mobile.
“The day’s temperature measurement technology allowed us to deliver Polenghi’s campaign in an intelligent and personalized way, providing the target of selected products – cheeses and fondue – with the best time for consumption. In addition to this detail in the execution of the campaign, the The desktop piece for cheeses also included recipe and harmonization tabs for Polenghi products”, explains Camila Fiuza, service manager at Cazamba.
