The initiative also includes an application so that customers can monitor points, access rewards and register invoices
Galápagos announced its new rewards program aimed at its most engaged customers: the Iguana Club. The public will be able to accumulate points and exchange them for exclusive items or discount coupons on the official website.
The new feature will be available on official e-commerce, partner stores or marketplaces and the customer can register the invoice on the Clube da Iguana platform and accumulate points. Every R$1 spent is equivalent to one point and, upon registering, the customer will automatically receive 100 points. Additionally, users will be able to increase their score by referring friends.
Galápagos also launched the Clube da Iguana app, available for Android and iOS, allowing customers to monitor points, access rewards and register invoices via cell phone.
“We are very happy to launch a rewards program, because it brings us even closer to the brand’s fans. For us, it is very important to understand the demands of these consumers and put them into practice to offer new experiences to these people who enjoy adventures that games provide”, says Ade Ferrari, director of marketing and strategy at Galápagos.
