The broadcaster’s streaming has Coca-Cola and Colgate as founding advertisers
Streaming from Record, PlayPlus opened the sale of advertising space during breaks in live programming. Coca-Cola and Colgate are the founding advertisers, through DAI.
The technology allows the exclusion of ads from the breakoriginally broadcast on the linear signal, by those sold exclusively on the platform, programmatically.
The method makes it possible to reach a complementary audience in streaming, both live and VOD (Video On Demand).
“In this edition of A Fazenda, we have sponsors who understood the value of DAI in their communication strategy complementary to that of TV, and who are present on PlayPlus, such as Aurora and Betano”, explains Paulo Itabaiana, director of multiplatform commercialization at Record.
