The creative agency Unlimited Ideas, from the C+D group, and Bossa, specialized in marketing, content and relationships, announced a strategic partnership with the aim of transforming the events and communication market. The union of the two companies promises to deliver integrated solutions, from planning to post-event, providing a complete service for customers.
“Our proposal is to offer a 360º solution, in which all brand communication is centralized in one place. From strategic marketing planning, through the execution of events and conventions, to social media management, everything is thought of in an integrated way”, explains Bebel Sader, partner at Bossa.
The partnership was driven by the success of the Hering High Summer event, a brand of the Azzas group, a client of both agencies. The combination of an innovative creative approach with robust marketing planning resulted in a complete and personalized service, from event conception to production. The strategy included relationships with influencers and efficient social media management, ensuring an experience aligned with the brand’s objectives.
“We have a specialized team that works at all stages, from conception to execution of events. With the expansion to São Paulo, we held a series of events that highlighted the need to offer even more complete solutions to our customers in the areas of communication and marketing. The partnership with Bossa was a natural development, and we are fully convinced that this is the right path and the ideal partner for us to move forward”, says Ricardo Pedroso, founding partner of Unlimited Ideas.
Hering High Summer Event
The partnership was consolidated during Hering’s Alto Verão event, held in Blumenau, Santa Catarina. The event, which featured an immersive proposal in the brand’s universe, combined art, music and fashion in a unique experience for 400 franchisees, 50 influencers and professionals from the fashion and business press, including names such as Livia Nunes Marques, Bárbara Migliori, Pedro Pacifico and Verena Figueiredo.
Among the main moments of the event were lunch, an exhibition curated by Carolina Lauriano, as well as a tour of the factory and Hering’s historical collection. The day ended with an exclusive fashion show in the gardens designed by Burle Marx, presenting a preview of the high summer collection, followed by a solo show by singer Silva.
