Expanding rapidly, the group announces new hires with the setting up of an operation in São Paulo
Portal Leo Dias, which quickly established itself as the main source of entertainment in Latin America, has just announced a new phase of growth. With robust expansion and new investments, the portal has now evolved into a complete communications group, with multiplatform operations and presence in areas such as journalism, sports, fashion, politics and technology.
After the success of the operation in Brasília, the group is expanding its activities to São Paulo, a city that will be the brand’s new strategic center. The new headquarters will have two TV studios equipped with the latest in audiovisual technology, professional lighting and a cutting-edge team, including renowned TV directors and journalists. With a newsroom operating 24 hours a day, the group is ready to deliver continuous coverage and quality content in real time.
During the last 2 years, it was also possible to notice a significant change in the portal’s audience, which stopped being concentrated on female audiences over 45 years old to massively embrace women between 25 and 35 years old, and also the exponential increase in men who especially through coverage of behind-the-scenes facts from the world of sport.
All of this was boosted thanks to the notorious journalistic work that is not only a reference in coverage of exclusive stories, but also of great credibility. News of great impact in the national media originated within the journalistic structure of Portal Leo Dias and was thus replicated to others, such as Larissa Manoela, Ana Hickmann and Iza.
Brief history of the Leo Dias Portal
Leo Dias, entertainment journalist, is one of the most influential professionals in Latin America. With extensive experience in journalism, he worked for outlets such as Metrópoles, Extra, O Dia, as well as the magazines Contigo!, Amiga and Chics and Famosos, and the Yahoo! portal. Leo was also a reporter for Rede TV and is currently the presenter of the program Fofocalizando on SBT.
The creation of Portal Leo Dias took place in July 2022, when Leo, influenced by his friend and partner, Thiago Miranda, decided to create his own news portal after leaving Metrópoles. In July 2023, after just one year of operation, the portal received a large financial contribution with the entry of new partners, further accelerating its expansion and establishing its presence in the market.
Team and Expansion
Today, the Leo Dias Portal has more than 100 professionals dedicated to producing high-quality content. With the aim of strengthening its position as the largest entertainment vehicle in Latin America, the group is making new hires, bringing in big names in journalism to reinforce its team and further expand the diversity of content offered.
The new phase of expansion includes strategic partnerships, expanding the reach of news through TV, and the creation of a TV with live programming 24 hours a day. Furthermore, the portal continues to operate in a dynamic and multichannel manner, with a strong presence on platforms such as YouTube, Facebook, and a significant reach on Instagram, where Leo Dias has more than 14.1 million followers, with 8 million engagements and 27 millions of reach. The portal also reached the mark of 100 million hits in just four months of operation.
Leo Dias, director of journalism, celebrates this new phase: “The portal has always been a reference in entertainment, but, with this expansion, we are creating new arms that allow us to cover an even greater diversity of subjects, such as football, politics, fashion and technology . Seeing the project, which began with an exclusive focus, transform into a true media conglomerate is a source of great pride for the entire team.”
Thiago Miranda, CEO of the project, highlights the challenge of leading such a dynamic team: “Coordinating an operation of this size is a challenge that drives us to seek excellence on a daily basis. In just one year, we achieved impressive results, consolidating ourselves as the largest entertainment vehicle in Latin America, and we have even more ambitious plans for the future.”
Audience and Reach
With a massive presence in cities such as Brasília, São Paulo, Rio de Janeiro, Bahia, Paraná and Goiás, the portal attracts a diverse audience, made up of 79% women and 21% men, mostly over 25 years old. The engaged audience of Portal Leo Dias is a reflection of the success of its innovative content and dynamic approach, which gained 4 million users in just one month and more than 12 million views per page.
A new chapter for entertainment
Portal Leo Dias stands out for its innovative approach, robust team and strategic investments that guarantee the delivery of high quality and relevant content. With an eye on the future, the group is ready to grow even further and impact the audience on new communication fronts.
