Heinz launched a series of advertisements for Halloween, making a clear reference to the character Joker, although it is not an official campaign for the film Joker 2. The action, created with GUT New York, highlights fans’ exaggerated love for the brand.
In the ads, fans appear with ketchup smeared on their faces, representing their unconditional enthusiasm for the product. The phrase It Ha-Ha-Has to be Heinz accompanies the campaign, on a variation of the global platform It Has to Be Heinzwhich has already driven the brand’s growth globally.
The action is supported by internal agency The Kitchen, created to help Heinz respond quickly to cultural trends and maximize the impact of its campaigns.
