Campaign includes three films, created by Purpple, for pay TV and digital media, sponsorship of ESPN and CNBC channels and DOOH media
Avenue launched a new institutional campaign entitled “Cochicho” addressing the dollarization of investment assets with security, expertise and guidance for clients. Created by Purpple and produced by Fantástica Filmes and Cabaret, the three films will be broadcast on pay TV and digital media. Through the action, the company will sponsor ESPN and the Brazilian version of CNBC, in addition to integrating communication in the DOOH media.
With the concept “Get a green card for your investments”, the campaign reinforces Avenue’s difference in enabling investments abroad. In the film “Confiança”, Brazilians’ insecurity in investing in dollars is addressed and how creating a portfolio abroad can protect assets.
The piece “Specialists” explores the investment journey with the help of experts who help in the evolution of assets.
Finally, the soon-to-be-released film “Portfolio” will emphasize the importance of diversification through a comprehensive portfolio of securities.
“Investing abroad, in dollars, with the ease that Avenue offers doesn’t even seem true, until you realize it is. This is the essence we brought to the narrative. The campaign is intelligent because it plays with this perception, using a soft voice that holds you in the story until, in a moment of clarity, you understand that your investments can evolve safely, accessing the international market in a real way and with innovative simplicity”, explains Marcelo Bernardes, CEO of Purple.
