The 24th edition of the AMPRO Awards, Brazil’s main Live Marketing award, registered 529 registered cases, a record that surpasses the 467 entries in 2023. The increase reflects the growth and maturity of the sector, consolidating Live Marketing as a relevant strategy for the brands.
Between 2019 and 2024, the number of applications increased by 127%, while the number of participating agencies grew by 69%. In 2024, 76 agencies are competing for the trophy, reinforcing the competitiveness and quality of campaigns in the market.
Another highlight is the increase in the participation of agencies not associated with AMPRO, highlighting the credibility gained by the award over its 24 years. The AMPRO Awards have established themselves as a visibility platform for agencies and professionals, driving partnerships and new business.
The 2024 edition will feature a jury made up of 186 communication experts, ensuring diversity and representation with criteria that include race, gender, age and experience. This year’s jury presidents are Denise Medolla, founder of Agência Casa 96; Helena Bertho, Communication and Innovation executive; and Renata Leão, one of the 100 greatest creative executives in the world.
Heloisa Santana, executive president of AMPRO, celebrates the record number of entries and highlights the edition’s new features: “This year’s awards not only break participation records, but also bring a new identity, a new positioning and an expansion in the categories, which now reflect even more the diverse activities of Live Marketing. In addition to the quantity of cases, we are talking about the quality of the campaigns, which represent agencies from all regions of Brazil. I am immensely grateful for the participation of the 76 agencies and I wish them good luck!”
The date and location of the awards ceremony will be announced soon. More information can be found on the AMPRO website and social media.
