Black Friday, which will take place on November 29th, is one of the most important dates for the retail sector, because it represents great shopping opportunities for customers and lots of sales for retailers. In 2023, according to a study by Neotrust and Clearsale, revenue on that date in Brazil was R$5.23 billion, despite the 15% drop in sales from the previous year.
This year, a study carried out by Pagar. me, a digital payment method from StoneCo., in partnership with E-commerce Brasil, with Equals, an intelligent financial management platform and with Nuvemshop, an e-commerce platform, pointed out that PIX will be the main payment method offered by stores.
With the intention of offering customized solutions to advertisers during this period, IMMakers 4DS is launching an exclusive media kit for advertisers on Black Friday 2024. In addition, the IMM group, together with its other companies Okto Performance and Ada influencers, has made available an E -complete and free book, which serves as a practical guide for advertisers, offering valuable tips and strategic insights that range from campaign planning to post-Black Friday actions.
“This initiative aims to support advertisers during this most important retail season, providing essential tools from planning to post-event. And with practical tips, proven strategies and valuable insights to maximize results and ensure the success of BF campaigns”, declares Allex Baptista, CEO of the IMM group.
With an additional campaign on MEAT ADS, the company’s expectation is that more than 1000 E-books will be downloaded in this first phase.
The link to download the E-book is
