The campaign is signed by WMcCann and will feature digital and DOOH developments
Americanas launched its campaign for Consumer Week, with the concept ““Millions of products in consumer week? Relax, at Americanas you think”.
Starred by presenter Rodrigo Faro, the campaign, signed by WMcCann, promises great opportunities for the consumer.
This Wednesday (9), presenter Rodrigo Faro commanded a live alongside Davi Lopes and Gabô. The broadcast was aired at 7 pm on the Americanas app, in addition to the brand’s YouTube, Instagram, Facebook and TikTok.
In addition to Rodrigo Faro, a team of influencers integrates the action with insertions of the Consumer Week in their profiles and the brand also has merchandising actions in programs such as Mais Você (TV Globo) and Hora do Faro (TV Record), DOOH media (Digital Out Of Home), open and digital TV with paid media on online platforms, social ads, among others.
“This Consumer Week, we will offer the best deals to customers, with a variety of products and convenience for consumers, who can buy through the app, website or in physical stores throughout Brazil”, said Aline Oliveira, head of marketing at Americanas. . “Our concept reinforces that people can relax, as they find everything they need at Americanas”, she added.
