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3C Gaming, recognized for its performance in the Brazilian gaming ecosystem, was awarded at the Effie Awards Latam 2024 for the campaign “With LISTERINE is game over for bad breath”. The initiative was developed in collaboration with Wunderman Thompson Brazil.
Lucas Pinheiro, Creative Director at 3C, commented on the relevance of the award: “The project demonstrates 3C’s multidisciplinary approach, which enabled us to transform mouthwash tutorials into a completely innovative experience in Fortnite’s creative mode.”
In addition, 3C also received recognition for consultancy on award-winning projects from GRAACC and Heineken, highlighting its prominent position in the gamer advertising market.
