Two new flavors of the famous Nissin Lámen will be launched and in a series of films, the brand challenges the public to discover which ones will be
With the “Misteriojo” campaign, Nissin takes advantage of the Halloween atmosphere and will launch two new flavors of the already famous noodles. It turns out that this time, the public will have to discover them with two films, these created by Dentsu Creative.
The first part, released this Monday (07), will reveal a mysterious scenario, with an enigmatic character displaying a panel with different flavors of Ramen. In an atmosphere of suspense, the narrative hints at the arrival of something new. As a culmination of the mystery, the public must uncover the secret combinations of flavors that make up the so-called “Misteriojo”.
In the second video, which will be released on October 21st, the mystery is finally revealed and the character returns alongside Lamenzão to announce the secret flavors that each package contains.
The videos will be released on the brand’s main social networks, such as YouTube, Instagram, Facebook and TikTok.
