Adidas and FARM Rio celebrate, on October 10th, a decade of collaboration. The carioca was the first Brazilian brand to become a partner of the German giant, and, over the last 10 years, this union resulted in 160 iconic prints, distributed in 25 collections, covering lines ranging from performance to lifestyle. The collaboration is present in 70 countries, consolidating itself as one of Adidas’ most enduring, alongside names such as Stella McCartney and Yohji Yamamoto.
To mark 10 years of this partnership, the new collection celebrates the fusion of Brazilian tropicalism with Adidas’ classic three stripes, translating the essence of both brands. Among the highlights of the collection is the return of the Adidas Originals line, which was part of the first launch of the collaboration in 2014, now with 20 renewed pieces, including the iconic Firebird jacket, reinvented with new prints.
In addition to the clothing items, the collection also features a line of sports accessories, such as a backpack, cap and a highball. The collaboration also includes a capsule of classic FARM Rio silhouettes, which complements the main release.
The collection campaign is accompanied by an impactful fashion film. In the video, athletes float on a sand platform, suspended by a hot air balloon, while playing high, wearing the collection’s vibrant prints. The production was carried out with the help of parachutists specialized in ballooning and without the use of artificial intelligence, providing an authentic and breathtaking result. In the following scenes, models continue the game on the beach, reflecting the joy and freedom that mark the meeting between the two brands.
“It has been an absolute privilege to work with such a talented, kind, open-minded and experienced team for 10 years. The exchange of knowledge allows us to create first-class products for the consumer who likes to dress happily while maintaining an active lifestyle”, says Tim Smeets, product manager at Adidas.
“The partnership between Adidas and Farm is a true fusion of creative forces that complement each other in an extraordinary way. While Adidas brings urban dynamism and the innovation of technological fabrics, Farm adds its vibrant colors and exuberant tropical prints. Together, these brands create a perfect dialogue between street attitude and contagious joy, reflecting a powerful synergy that has enchanted and inspired for so many years”, concludes Daniela Moritz, Chief Designer at FARM Rio.
In Brazil, the Adidas x FARM Rio collection will be launched online, on the brand’s website, and in more than 108 stores across the country, with prices ranging from R$80 to R$1,300.
