In 2024, Swift underwent a change in logo and positioning, adopting the signature “Dá um Swift”. The new institutional campaign marks this phase and reinforces the brand’s role in facilitating access to various products.
Developed by Lew’Lara\TBWA, the campaign highlights Swift’s four main pillars: fish line, deep-freezing process that preserves flavor, beef line and special cuts for barbecue. The “Dá um Swift” concept is portrayed with visual effects that simulate online searches, reflecting the behavior of modern consumers in search of practicality.
“Just as our products meet the needs of modern life, our brand has also modernized. ‘Dá um Swift’ is related to an incessant search for the best ingredients and practicality, everything at hand, wherever he is, whatever the recipe and occasion. And after the institutional change, now is the time to communicate, to tell in a new way a more current, modern and connected brand attitude. This campaign helps us access a customer base that is not yet with us, through exclusive attributes that differentiate us within the categories in which we operate”, comments Mário Casanova, Executive Marketing Manager at Swift.
The campaign also highlights purchasing options in physical stores, retail chains, websites and apps, with a focus on convenience and agility.
“’Give me a Swift’ is an invitation to do what the brand did: update, improve, look for something new. It’s a way to stay young and relevant. And not to settle”, adds Rodrigo Tortima, Executive Creative Director at Lew’Lara\TBWA.
The advertising film, available on the brand’s social networks and in digital formats, was produced by Modernista Creative Producers, with audio by Cabaret. “Cabaret had a very assertive direction and unusual creative freedom, which made the result of the jingle much easier. Already at the presentation, we knew we had something different and special, but the response we are receiving on air surprised us even more”, concludes Cayto Trivellato, partner at Cabaret.
