The American Consumer Week arrives to offer customers unmissable offers. With 10 days of promotions and special actions, the brand brings the concept “Millions of products in the consumer’s week? Relax, at Americanas you think”. The campaign reinforces the variety of products that can be found on the app, website and in the brand’s more than 1,800 physical stores across the country.
There are thousands of items with up to 80% off, plus up to 50% cashback on purchases paid with Ame Digital, exclusive discount coupons and free shipping. Starring Rodrigo Faro and with a lot of energy and good humor, the campaign promises great opportunities for consumers to relax and take advantage of the offers.
The Americanas Consumer Week, which runs until March 16, also brings special lives for customers to enjoy the best promotions. On the 9th (Wednesday), presenter Rodrigo Faro commands a super live alongside Davi Lopes and Gabô. The broadcast will air at 7 pm on the Americanas app, in addition to the brand’s YouTube, Instagram, Facebook and TikTok.
The campaign, signed by WMcCann, also gains strength with developments for social networks. In addition to Rodrigo Faro, a team of influencers integrates the action with insertions of the Consumer Week in their profiles. The brand also has merchandising actions in programs such as Mais Você (TV Globo) and Hora do Faro (TV Record), DOOH media (Digital Out Of Home), open and digital TV with paid media on online platforms, social ads, among others. others.
“This Consumer Week, we will offer the best deals to customers, with a variety of products and convenience for consumers, who can buy through the app, website or in physical stores throughout Brazil. Our concept reinforces that people can relax, as they find everything they need at Americanas”, says Aline Oliveira, head of marketing at Americanas.
The campaign video, starring Rodrigo Faro, reinforces Americanas’ multichannel concept, with the motto “it’s in the store, it’s in the app, it’s in hand”.
Datasheet:
Agency: WMcCann
Client: Americanas
Product: Institutional
Campaign name: Consumer Week
Client Team: Washington Theotonio, Vitor Monte, Aline de Oliveira, Marcelli Valle, Raissa Zylberglejd, Ana Ruiz, Erika Mattos, Mariana Moragas and Maria Fernando Gaspar.
Executive Chairman: Hugo Rodrigues
CEO: André France
CCO: Mariana Sa
Creative direction: Ricardo Weitsman
Creation: Ricardo Weitsman, Felipe Gomes, Durval Filho and Thiago Machado
CSO: Renata Bokel
Planning: Luiza Portella, Fabiana Lovate, Evelyn Cristina and Pedro Castro
Content Director: Patricia Colombo
Content: Stella Soares Peixinho, Lorena Manso and Leila Sena.
Assistance: Anna Moraes, Carolina Rissotti and Patrik Nader
VP of Media: Fabio Urbanas
Media: Patrícia Oliveira, Samantha Rodrigues, Christiane Duncan, Naiana Grangeiro, Gabriela Hoffmann, Marcelle Leão and Luciana Ferreira
ID: Deny Watanabe, Danilo Borges and Ingrid Barros
General Production Director: Camila Naito
Integrated Production: Bianca Repsold, Vitor Hugo Faria, Fernanda Pinheiro and Mariana Veronez
Producer: Play9Action
CPO: Tato Bono
Executive Producer: Sarina D’avila
Audiovisual Production Coordination: Marcelo Cintra
Stage direction: Chico Porto
Director of photography: Fernando Bertolucci
Production direction: Renato Salmaso
Art direction: Luiz Henrique Pinto
Attendance: Mayane Milinavicius and Rosana Teixeira
Post-Production Coordination: Marco Kalil
Editing, Editing: GREAT
Finishing: GREAT
Color: Psycho N Look
Producer: Raw Audio
Musical Production: Fernando Forni, Ricardo Pinda and Rogerinho Pereira
Musical Direction: Hilton Raw
Sound Design and Mixing: Enrico Maccio and Philip Braunstein
Customer service: Carol Peternelli
Coordinator: Robério Barbosa
Speaker: Edu Muniz
Graphic Production: Nereu Marinho and Maurício Martim
Manipulator / Image Treatment: Ciro Sollero
Projects: Erika Casal, Felipe Ribeiro and Lara Falluh
Public Relations: Kerena Neves and Giulia Camargo
The post Rodrigo Faro star of Semana do Consumidor da Americanas appeared first on DNEWS.
