New product, developed by the Burger King and Jotacom team, will be promoted on social media
Burger King, in partnership with Amazon MGM Studios Consumer Products, brought Addams Family toys to its restaurants. The strategy, developed by the internal team at Burger King and Jotacom, is publicized on social media.
When purchasing a King Jr. combo, customers can choose from one of six exclusive new toys. Each character has a unique characteristic.
Morticia Addams comes with a comb to style her long hair; Gomez Addams raises her arms and makes a popping sound; Wandinha Addams comes with a box that contains a frog that, when you press the button, the light turns on and the frog moves; Little Hand is hidden inside his coffin and, when the lid is slid open, he appears; Uncle Fester comes with a projector that shows images of bats; Cousin It runs when the customer winds up the toy.
The new product will be available until December 13th or while supplies last.
