Absolut Vodka reinforces its presence at Tomorrowland Brasil with a focus on diversity and representation in electronic music. The Swedish brand joins the festival to promote a more inclusive scene, through collaborations between renowned DJs and new talents, aligned with Absolut’s iconic flavors.
During the event, which will take place from October 11th to 13th in Itu, São Paulo, Absolut will present DJ duos such as Deekapz and Blackat, Eli Iwasa and Mau Maioli, and Kenya 20HZ and IdLibra, each inspired by a flavor of the brand. The collaborations result in exclusive tracks that will be released on the Core Records label.
Renata Valente, marketing manager at Pernod Ricard Brasil, highlights the importance of the partnership: “It is gratifying for us to be present in another year of Tomorrowland Brasil. This time, we are highlighting the cultural pulse present in the brand to promote an even more diverse, mixed and united electronic music scene.”
In addition to the presentations, Absolut will have the Absolut House space, designed by TV1, where the public can enjoy a complete experience with themed sets, DJs and special drinks. Influencers such as Caio Bigodi, Dre Guazzelli and Blogueirinha will provide live coverage of the festival.
The brand also reinforces its commitment to sustainability, through the “Glass Is Good” initiative, ensuring the correct disposal of waste during the event.
