“The Replacer”, created by the agency 72andSunny, promotes one of the most anticipated titles by players
Anderson Silva is the new star of “The Replacer” campaign, which promotes the game Call of Duty: Black Ops 6. Developed by the 72andSunny agency, in the campaign, the former fighter is surprised to have his masseuse replaced by Peter Stormare.
This idea follows the narrative where Stormare, who plays “The Replacer” replaces people in their various day-to-day activities so that they can enjoy a new chapter of the franchise. The character appeared in Call of Duty: Black Ops II and was so embraced by players that he became playable.
The game will be released on October 25th on Xbox (Xbox Series X|S and Xbox One), PC, and PlayStation (PlayStation 5 and PlayStation 4).
