Agency bets on immersive experiences to engage gamers and strengthen the brand’s presence in the payments sector
Eagle Agência is the agency responsible for signing the PagSeguro space, PagBank’s international division, at Brasil Game Show (BGS) 2024, considered the biggest event in the sector in Latin America.
The objective of PagSeguro, at BGS, is to reinforce its presence in the gaming market, connecting directly with the gaming public. To this end, Eagle developed a stand that promotes playful activations that take the universe of games off the screen.
“Having Eagle at the helm of this project makes us absolutely comfortable and calm about delivering a stand that, in itself, brings us great responsibility, given that it is one of the biggest events in the sector for a brand that demands unparalleled quality. in every detail”, says Marcelo Checon, CEO of MChecon, one of the project’s main partners, responsible for the space’s scenography.
