Casas Bahia, Claro, Hypera, McDonald’s, PagBank, Stellantis and Unilever will be the advertisers with sponsorship quotas already 100% closed
YouTube announced during the Brandcast event, which took place last Wednesday (9), in São Paulo, that it had signed a partnership with Liga Forte União (LFU) to broadcast 38 games from the Brasileirão Série A. The signed agreement has the period of three years and the transmissions will be carried out by CazéTV.
Regarding sponsorship, according to YouTube, 100% of the quotas have already been closed. Casas Bahia, Claro, Hypera, McDonald’s, PagBank, Stellantis and Unilever will be the advertisers in 2025.
“Football is a national passion and, since 2019, we have been working to bring this sport live to YouTube. If in the beginning we needed to teach people how to watch the platform directly from TV, today Brazilians already know how to connect through television and access our sports content”, says Patrícia Muratori, director of YouTube in Latin America.
YouTube’s commercial package for 2025 broadcasts will offer branded content, high-visibility media on the CazéTV channel, brand integration into live broadcasts, and CazéTV social media deliveries. Companies will also be able to be featured on the YouTube homepage and on channel products in live games.
