The studio’s proposal is to use AI to optimize creative processes
A new creative studio, Spritz.AI, was launched on the market, with the promise of combining ‘storytelling’ and technology, using artificial intelligence (AI), founded by stage director Vinicius Terranova (from the duo Kill the Buddha, from Barry Company) and creative Pedro Utzeri (ex-Leo Burnett Tailor Made) and partners Krysse Mello and René Sampaio.
In addition to being a studio, Spritz.AI is a platform that brings together creators, stage directors, photographers and designers and uses traditional capture with AI and/or develops projects 100% based on AI, with the aim of optimizing these works, without compromising the creative essence of the people behind them. The team is made up of Priscilla Sanches (ex-Galeria) as associate executive producer, Amanda Thomé as head of content and Victoria Kuroiva as writer and creator.
“Spritz.AI appears to open new paths, offering more freedom for our partners to explore different forms of expression in audiovisual. What motivates us is the possibility of working with creative minds in an environment where innovation aligns with the transformative essence and of each project, not to replace, but to enhance its processes”, declares Vinicius Terranova.
