The driver will participate in brand actions, highlighting the Puma Motorsport collections for Scuderia Ferrari
Puma has announced Scuderia Ferrari driver Charles Leclerc as the brand’s new global ambassador. The partnership seeks to solidify the company’s position as the leading brand in motorsport and expand its influence beyond the racetrack.
The collaboration will see Leclerc featured prominently in several high-profile Puma collections, with a special emphasis on Puma Motorsport collections for Scuderia Ferrari.
“We are very excited to welcome Charles to the Puma family. His unique combination of being a professional athlete in Formula 1 and a fashion enthusiast off the track makes him a perfect fit for our brand. Charles, in addition to acting as an ambassador for motorsport, will also play a key role in several projects and initiatives that go beyond the track. We have many exciting projects underway, and we can’t wait to continue shaping our motorsport legacy with Charles,” says Arne Freundt, CEO of Puma.
