Business was at Euphoria Creative
Owner of 100% of Shell Lubrificantes’ business in the Brazilian market since 2022, Raizen changes the advertising supplier for this strategic division. Starting this October, Greenz takes over the account and, consequently, expands its services to the advertiser, as it already serves Raizen Power. The choice was made through a selection process. Previously, Shell Lubricantes was in Euphoria Creative’s client portfolio.
Greenz’s relationship with Raizen has been growing over the last two years. The agency coordinated, together with the company’s marketing team, the rebranding of Raizen Power, which works with a focus on sustainable energy, including points for refueling electric cars in various locations, from gas stations to parking lots, shopping malls, etc.
Credit: Photo by Marc Rentschler on Unsplash
