Mutato has just been selected to lead all Toyota communications in Brazil following a competition process for the automaker’s full service account. In addition to creating campaigns for launches of the Toyota, Lexus, KINTO and GAZOO Racing brands, Mutato will be responsible for managing social channels and content strategy in the country. The agreement also includes the purchase of online and offline media.
“Mutato demonstrated a deep understanding of our brands, our values and the communication challenges we present. The innovative creative approach and experience in Social engagement align perfectly with our vision of the future and the high level of loyalty that Toyota has in the automotive segment”, says Fabio Lage Domingues, General Manager of Sales & Marketing at Toyota.
Toyota, recognized worldwide for the quality and innovation of its products, finds in Mutato a partner that shares its innovation DNA. The agency brings with it extensive experience in 1st digital communications, and works with brands that lead conversations in their segments, such as Bridgestone, Ipiranga, L’Oréal and Samsung.
“We are honored to be chosen to work with such an iconic brand as Toyota. Our expertise in digital strategies and community engagement aligns perfectly with the automotive sector’s growing need to use the digital environment strategically to retain and convert customers”, comments Decio Freitas, COO at Mutato.
The joint work, which marks a new chapter in Toyota’s communication in Brazil and also for Mutato, will begin in October.
