In addition to films for social media, the campaign will include a web series with stories about animals with disabilities
Petlove, in partnership with the NGO Instituto Cão de Rodinhas, launched the “Love that Transforms” campaign with the aim of generating visibility, combating prejudice and promoting the inclusion of pets with disabilities, showing that these animals can have happy and full lives of love.
The strategy includes a film for Petlove’s social media that highlights the variety of pets with disabilities and values the idea that they also deserve to be happy, in addition to highlighting the qualities and benefits of having one.
With “feline and canine actors” with mobility problems and visually impaired, the production in partnership with Instituto Cão de Rodinhas, presents takes focusing on pets and owners helping their animals, using adapted products. The scenes extend to routine moments, such as games, walks, feeding and affection.
In addition, the company will also promote its fourth web series in documentary format. The production will bring real stories of pets with disabilities in five episodes of up to ten minutes each.
Petlove also presented a new collection of products aimed at pets with disabilities with items ranging from those that help with mobility and protection, to those that promote rehabilitation and stimulate the pet’s balance.
Furthermore, the brand, under the auspices of Instituto Cão de Rodinhas, launches the 2nd expanded edition of the NGO’s “Booklet on Pet Care with Disabilities”, with new chapters on food and physical activity.
The booklet helps to centralize accessible and informative content about the daily care and essential adaptations that a disabled pet owner needs to learn.
