Episodes will present the brand’s new line of refrigerators while telling stories
Midea will launch the web series “Fridge Stories” in partnership with Tata Werneck. There will be four weekly episodes, and in each of them the presenter will explore situations that everyone has experienced with their refrigerators, while presenting the differences of the brand’s new Frost Free line.
Three models from the new line of Midea refrigerators will be presented: the Frost Free Duplex 425L Color Inox, the Frost Free Duplex 473L Inverter Color White and the Frost Free Duplex 491L Inverter Color Black. The 473l and 491l models have the Flexvolt function, therefore being compatible with 127v and 220v.
“We chose Tata to represent our first line of refrigerators with 100% national production, as we believe that it reflects the essence of our brand. She is one of the greatest comedians in the country, very well liked by everyone. The web series is light, relaxed and with Tata’s feel, and provides relevant information about our products, which are innovative, technological and efficient. With this partnership, Midea inaugurates a series of stories that will be built in Brazilian homes.”, says Simone Camargo, the company’s marketing director.
The influencer marketing strategy behind the web series was carried out by MField.
