First campaign positions SoulCode as a strategic partner in the digital and ESG qualification of companies
SoulCode Academy, in partnership with DM9, wants to provoke the corporate market to look closely at digital inclusion, thus positioning edtech as a reference in Brazil. The campaign highlights that, without training “non-obvious” people, we will never achieve the necessary diversity and equity in companies.
Founded by Carmela Borst, Fabricio Cardoso and Silvio Genesini, SoulCode aims to democratize digital education, impacting the lives of more than 4 thousand people through free bootcamps.
Among those trained are more than 800 PWDs, 2 thousand women – with 53% being black women, 800 young people from favela NGOs and 35% LGBTQIAPN+ people.
The campaign, which uses an out-of-home media strategy in routes of high corporate impact, encourages the public to get to know SoulCode and its activities in Education with the slogan: “We train non-obvious people into digital professionals and entrepreneurs”.
The communication pieces appropriate parts of the slogans of different companies to highlight that SoulCode is a non-obvious edtech, where education transforms business and society, regardless of the sector.
In addition to expanding its operations in Brazil, SoulCode is advancing internationally, with its first class in Bolivia and expansion plans for Africa, Europe and other regions of Latin America.
SoulCode’s new visual identity, created by DM9, also reflects this concept. The logo, with a solid and modern typography, uses the symbol “!” on each side of the word “CODE”, which in programming represents the absence of something expected. This directly connects to the idea of SoulCode as a company aimed at “non-obvious” people. And all the graphics were done by Artificial Intelligence, which reads Soul, the soul.
