The film, which premieres this Tuesday (15), is signed by Leo Burnett Tailor Made
Fiat decided to feature creatures from another planet in its newest “Leader” campaign. The film that premieres this Tuesday (15), on TV Globo, features an ET who is looking for a leader on Earth, but who ends up being enchanted by Fiat pickup trucks.
The 3D character, created by the Leo Burnett agency, is a humorous way of presenting to consumers the versatility and robustness of Fiat pickup trucks.
The campaign’s proposal is to reaffirm the brand’s position in the category. The adaptability of pickup trucks is also one of the aspects covered, the Fiat Toro, for example, suits both the city and the countryside.
The campaign will have several fronts: 30-second film, vignette and inserts in football on Globo and SporTV, in addition to digital pieces, videos and actions with influencers.
