With experiences on the catwalks of designers Gustavo Silvestre, Catarina Mina and Marina Bitu, the narrative aims to bring the consumer closer
Eudora launches the “A Moda É Nossa” campaign for the 58th edition of São Paulo Fashion Week. The brand’s intention is to demonstrate its commitment to fashion and place the public at the center of the experience, granting exclusive access to the front row of SPFW shows.
The chosen clients will be selected through a special dynamic, where Camila Coutinho will launch a challenge on her Instagram broadcast channel. Participants will be able to tag the hashtag #EudoraAModaÉSSA and create content on their social networks using national and Eudora products to complement their looks. The two winners will be rewarded with invitations to attend the Catarina Mina parade scheduled for October 17th.
Guest representatives attended Gustavo Silvestre’s fashion show, which took place this Monday (14) in the Jardim do Museu do Ipiranga, the beauty was created by Lavoisier, makeup artist and Eudora expert. Furthermore, the brand will be present at the SAU fashion show, by designer Marina Bitu, on the 18th.
“Eudora has been the official sponsor of São Paulo Fashion Week since 2018, and this partnership connects to the other strategic efforts we have made to support and consolidate ourselves in the fashion market,” said Ariela Bonemer, communications director for Eudora, Truss and OUi
