Campaign created by VML Brasil also marks the visual and positioning evolution developed by FutureBrand
“We meet at C&A” is the brand’s new positioning, presented this Wednesday (16), which seeks to reflect the way C&A wants to connect with its customers.
The central idea is to be a place where consumers meet fashion and, above all, themselves, providing a shopping experience that raises women’s self-esteem.
To achieve this, the brand revisited its identity, strengthening its iconic elements such as the logo, the escalope and the “&”, now in a vibrant color palette, where black and blue stand out. Brightness, volumes and textures complement this transformation and reflect the innovation present in the collections. “
The campaign, developed in partnership with the agency VML Brasil, translates this new moment through a trio of stars that reflect the diversity and style of its consumers: top model Adriana Lima, actor Rômulo Estrela and singer and actress Any Gabrielly. They represent different audiences and personalities, reinforcing the plurality that is part of C&A.
