Purpose of the clip ‘Now Go!’ is to point out ways of empowerment and financial autonomy
Mercado Pago brought together Xamã, Bia Ferreira and Lia Clark for the hit ‘Agora Vai’, whose vlipe was created to inspire people through real stories from artists and community content creators.
The music brings elements of popular culture, moving between pop and rap, in addition to presenting artists recognized for their life trajectories and genuine positions.
“The clip was created to present the ‘daily run’ of Brazilians to have a better financial life. The lyrics call attention to new products and services available – such as Pix – presented as instruments to improve budget control and improve the relationship with gains and expenses”, explains Iuri Maia, head of branding at Mercado Pago.
Iuri also highlights that the song speaks to the female audience. “Bia Ferreira praises the independence of women built with financial education, reinforcing that the autonomy of their choices begins, for example, with their credit card and accounts up to date”, she exemplifies.
The action was planned together with Spark.
