News were announced at the Upfront event this Wednesday (16), at the Ibirapuera Auditorium, in São Paulo
Taking the slogan “the future has already begun” as a guide, Globo announced this Wednesday (16) the news for the 2025 programming, during the Upfront event, held at the Ibirapuera Auditorium, in São Paulo.
According to data from Globo, in 2024, the company had the highest advertising revenue in 12 years and on digital platforms double the market. Paulo Marinho, Globo’s CEO, took the stage to start the event and highlight Globo’s 100 years. “It will be a special year for Globo, as we complete 100 years of history. We have two great passions: communication and Brazil. I reaffirm our commitment to telling new stories and leaving a legacy of creativity, quality and integrity”, he said.
Globo will focus on uniting open TV with digital media through TV 3.0 with segmentation in mass communication without delay and without reach limitations.
Sports
Recently hired Globo presenter Fred Bruno and narrator Luis Roberto announced that the pre-games, on Sundays, will last longer. And they confirmed the broadcasts of the main championships, such as Brasileirão, Copa do Brasil, Libertadores and Brazilian team games.
Realities
Ana Clara and Tadeu Schmidt anticipated the news about realities for 2025 with a new configuration for “Big Brother Brasil” and the confirmation of the second season of “Estrela da Casa”, led by Ana Clara. Additionally, Ana Maria Braga will present the Brazilian version of Gordon Ramsey’s hit show “Next Level Chef”.
Gastronomy
Diogo Nogueira is one of the new hires and will lead “Diogo na Cozinha”, on GNT, which will have six episodes with guests. The first will be with Paolla Oliveira and Criolo and will air in January 2025.
The 11th season of “Que Seja Doce” will feature new judges Tabata Romero, Fernanda Bande and Talitha Morete. And “Refrigerators in Action” had its 2nd season confirmed. Furthermore, recipes.com will be part of the commercial plans for all gastronomy content, guaranteeing exposure on the site for brands that have a sponsorship share in a gastronomy program.
Varieties
The 5th edition of “The Masked Singer Brasil” will be a great tribute to television drama as part of the celebration of TV Globo’s 60th anniversary and will have as judges: Tatá Werneck, Belo, Sabrina Sato and Tony Ramos.
Presenter Eliana will lead “Casa de Verão da Eliana” which will air on GNT’s summer programming, starting in January.
“Caldeirão” presented by Marcos Mion will begin 2025 in “holiday mode” in Fortaleza, Ceará, and will have three new paintings. In April, the program will show a series of tributes to TV Globo’s 60th anniversary.
Singer Daniel was also hired as presenter and will lead “Viver Sertanejo”, which will air every Sunday morning, after Globo Rural, starting in December.
Carnaval
Globo’s Carnival coverage will include broadcasts of samba school parades in São Paulo and Rio de Janeiro. Coverage in São Paulo will be between February 28th and March 1st with Everaldo Marques, Valéria Almeida and Aílton Graça broadcasting from schools in São Paulo. In Rio, Sapucaí will have another day of parade starting on March 2nd and continuing until the 4th, with Mariana Gross, Alex Escobar and Karine Alves on the broadcast. Milton Cunha will bring behind the scenes and details of the presentations.
“Glô na Rua” will expand its reach with more than 12 hours of coverage and will be led by Rita Batista. Furthermore, “Sabrina’s Carnival” was confirmed for another year on Globoplay and GNT with Sabrina Sato bringing rehearsals, costume fittings, behind the scenes and troubles.
Journalism
Aline Midlej and Willian Bonner announced the new news program, “Bom dia Sábado”, which will be presented by Sabina Simonato and Marcelo Pereira, and will focus on cities and themes that are close to everyday life.
“Fantástico” will have new panels, including one about pet adoption with presenter Xuxa.
Humor
Tatá Werneck and Eduardo Sterblich confirmed Globo’s comedy programming for 2025. Among the highlights are the 3rd season of “Encantado’s”, on TV Globo; “Pablo e Luisão”, series created by Paulo Vieira, on Globoplay; and the new seasons of “Que História É Essa, Porchat?”, on GNT; and “Vai Que Cola” and “Lady Night”, on Multishow.
Soap operas
Globo’s dramaturgy will feature the new version of “Vale Tudo”, which will have actress Débora Bloch playing the famous villain Odete Roitman. Taís Araujo, who will play Raquel in the soap opera, announced that there will be a continuation of “Êta Mundo Bom”, by Walcyr Carrasco. At seven o’clock, “Rosane Svartman”, author of “Vai na Fé”, will bring a story with urban culture. The world of feminejo will be the theme of the work written by Izabel de Oliveira and Maria Helena Nascimento, which will follow.
Music
Kenya Sade confirmed the broadcasts of “The Town”, “Lollapalooza” and “Circuito Sertanejo”, in addition to a special program, “Verão Musical”, with the broadcasts “Spanta”, “Festival de Verão de Salvador” and “Planeta Atlântida “. In addition, “Som Brasil” will feature special programs with names from Brazilian music, such as “Som Brasil presents: Jorge e Mateus”.
Furthermore, Globo will bring a classic in a new version: the special “Amigas” which will feature Ana Castela, Maiara and Maraisa, Lauana Prado and Simone. The show will be shown in December, on TV Globo.
Globoplay
Presenter and actress Maísa and actress Gi Fernandes announced the 2025 premieres on Globoplay, such as “Guerreiros do Sol”, “Pablo e Luisão”, “Raul Seixas: Eu Sou”, “Vitória”, “Dias Perfeitos”, “Vermelho Blood”, “Reincarne”, the third seasons of “The Others” and “Rensga Hits!” and the reality shows “Minha Mãe com seu Pai” and the fourth season of “Túnel do Amor”.
From November 4th, Globoplay will have a new subscription format: the standard plan with ads. With this, the platform will now offer three subscription plans.
100 years of Globo
Pedro Bial announced a special documentary about Globo’s 100 years that will cover the group’s trajectory over the years. In April, TV Globo will show a 60-hour marathon of customized programs in celebration of its 60th anniversary, including a special edition of the “Video Show”.
