New feature includes a series of content on the brand’s social networks with content and media strategy signed by FCB
Huggies announced the Huggies Supreme Care diaper in size XXXL, designed to meet the needs of larger babies. The new product was designed to provide comfort and greater protection.
The new feature includes a series of content on the brand’s social networks with a content and media strategy signed by FCB and PR and influencer actions by the Pros agency.
“There are dozens of requests on our social networks and official channels and, now, we are happy to be able to share that we are serving this audience”, says Bruno Sparapani, child care marketing and consumer experience manager in the digital environment at Kimberly- Clark.
Created with babies weighing 18 kg to 25 kg in mind, the new diaper offers an adequate fit thanks to its longer length and wider waist, which ensure a better fit for little ones’ tummies. Furthermore, the diaper provides up to 12 hours of protection, even overnight.
