Executive had been at the multinational for two years and leaves for new challenges
Reckitt Hygiene Comercial no longer has Renata Vieira, who worked for two years as senior director of marketing, media, insights and performance of the company’s Hygiene unit. Renata said she decided to leave the company to dedicate herself to new professional challenges. His departure will be effective from October 28th.
“I am very proud of all the work I did with the Reckitt marketing team. We launched the repositioning of the Veja brand, introduced impactful innovations to the market, such as SBP Ação Magnética and expanded the brand’s purpose program, “Juntos Contra o Mosquito”, during the largest dengue epidemic Brazil has ever faced. Vanish, in turn, became the company’s largest market in the world. They were two transformative years, where I was able to bring a sense of emotion to the category, and I left with the feeling of duty accomplished”, she details, promising her new professional steps soon.
