During Teacher’s Day week, from October 14th to 20th, Natura Crer Para Ver launches the campaign “What if we could transform lives through education?”, developed in partnership with the Africa Creative agency. The objective is to engage consumers in Natura’s social initiative, which allocates 100% of its profits to improving public education in Brazil.
The campaign will feature the participation of the brand’s network of collaborators, Beauty Consultants and various celebrities and influencers on social media, encouraging the public to contribute by purchasing products from the Crer Para Ver line. According to Débora Gentil, marketing manager at Natura Brasil, the intention is to expand the positive impact, highlighting that small actions can make a difference. “Natura Crer Para Ver was born in 1995 with the mission of transforming the reality of children and young people through education. We chose Teacher’s Day to strengthen this movement as it is a very significant date for the cause we defend. With almost thirty years of work in favor of quality education in the country, we recognize the power of social transformation that educators have and we hope to continue contributing to this important work”, he stated.
The resources raised by the campaign will be allocated to Instituto Natura, an organization that, since 2010, has worked to promote children’s literacy and the expansion of Comprehensive Secondary Education, supporting public policies and initiatives in partnership with the third sector. In 2023, Natura Crer Para Ver raised R$45.7 million, benefiting 3.7 million students and 350 thousand Beauty Consultants.
According to David Saad, CEO of the Natura Institute for Latin America, the Crer Para Ver line products “carry the dream of a good education for all”, and by purchasing them, consumers directly contribute to this transformation. “We believe that learning is the path to a fairer and more equal future for all,” said Saad.
In addition to the social impact, Natura and Avon Beauty Consultants also benefit, with access to educational offers for them and their families, such as secondary and higher education, literacy, financial and digital education and distance learning scholarships.
The Crer Para Ver line is the largest brand of social products in Latin America, present in more than five countries besides Brazil, such as Argentina, Chile, Colombia, Mexico and Peru. In Brazil, the brand represents “the largest collective fundraising in the country in a permanent campaign”. Its portfolio includes non-cosmetic products, such as backpacks, bottles, notebooks and other items, available on the Natura website and with Beauty Consultants.
