Campaign created by the Jogo agency and starring Petkovic, Donizete, Fred and Jefferson
Zé Delivery announced an action intensifying the rivalry between Rio de Janeiro fans through the use of partner-fan cashback. The campaign, created by the Jogo agency, features Petkovic, Donizete, Fred and Jefferson, representing the four biggest teams in Rio de Janeiro: Flamengo, Vasco, Fluminense and Botafogo, respectively.
The action is based on the discount not used by the rival teams, so the coupons that are not used will go to the rival team’s customers. Phrases such as “If you don’t use it, your rival will take it” and “The parish settings have been updated” come into play to encourage the use of the app and increase healthy rivalry between fans.
“We are the fun app that values one of the greatest national passions. Football is part of Zé Delivery’s DNA and is one of our biggest consumption occasions. We have always connected with football lovers through creative actions, promotions and several activations. This time, we are bringing together four of the most passionate fans in Brazil led by great idols from their clubs in a fun challenge full of benefits for the fan partner”, says Thaís Azevedo, marketing director at Zé Delivery.
Fans who participate in the action will be able to receive a personalized message from their team’s idol, reproduced by artificial intelligence based on pre-authorized messages recorded with Petkovic, Donizete, Fred and Jefferson.
“At Jogo, we are an agency focused on innovative and creative solutions in the areas of sport and entertainment, and it was with this in mind that we created this campaign, which resonates with football fans while encouraging the use of Cashback. Anyone who likes football knows: Everyone can pass up a benefit, but never if that benefit ends up in the hands of the biggest rival”, says Matías Menéndez, CCO at Jogo.
