Agency will be responsible for brand building, media and communication strategy
Dentsu Creative announced the arrival of the Athena Saúde Group to its client portfolio. The agency will be responsible for the Group’s entire brand building, media and communication strategy after the competition process.
“We are very happy that Athena has chosen us as partners. We are aware of the group’s challenge of having strategic communication aligned with expectations for growth and expansion in Brazil and, therefore, we are already working on increasingly effective communication that addresses the Group’s operational needs”, says Luciano Nascimento, operations director at Dentsu.
Founded in 2016, the Athena Saúde Group has three operators, 57 medical centers and emergency services, in addition to 12 hospitals in cities in the South, Southeast and Northeast regions.
“Dentsu brings a strategic and creative vision that will help us reach new heights in terms of impact and presence of our brands in the healthcare market”, says José Carlos de Paula VP commercial and marketing at Athena.
