In the frantic and competitive scenario in which we currently live, amplified by the growing wave of AI increasingly present in our daily lives, every action is crucial to staying at the forefront of these new times. The future involves personalizing messages, using multiple media, themed campaigns, gamification and promoting an open dialogue through feedback.
Imagine a brilliant idea that, because it isn’t in the right place at the right time, gets lost in a sea of algorithms. This is where the reach of human intelligence comes in, the ability to go beyond conventional segmentations and the diversity of audiences, recognizing their unique needs and desires. Smart reach ensures your message reaches the right target. Modern corporations are everywhere, and so are their employees.
In an environment that values professional performance in hybrid, in-person and remote spaces, in real time or asynchronous, keeping teams informed, motivated and aligned with the organizations’ objectives has become a huge challenge. Reaching everyone, in ways that impact different profiles of professionals, especially the new generations, demands the implementation of unprecedented strategies, which value the achievements of teams and reach them with empathy in times of difficulty.
In this context, internal marketing is even more relevant. But it is not enough to replicate models from the past, which have proven so successful over the last four decades. We need to go beyond bulletin boards and emails. The wave now involves personalized messages, use of multiple media, thematic campaigns, gamification and promotion of an open dialogue through feedback. Let’s better understand each of these practices:
Five strategies
– Personalization of messages: The growing diversity of teams, in terms of generational, social, racial and gender, brings great benefits to companies, as it brings organizations from all strata of society closer together and generates a creative and more prone environment to innovation. On the part of communication professionals, this important change generates demand for increasingly personalized actions.
– Use of diverse media: The personalization strategy also involves adopting the widest possible variety of media resources. And they are many. Depending on the content profile, it is possible to add new possibilities to informative texts, such as podcasts, infographics and interactive platforms, to make communication more engaging. Adopting the language of social media, with flashy arts and short videos, also works.
– Thematic campaigns: Alignment with corporate culture, increasingly important, involves combining the two previous strategies. Thematic campaigns capable of reaching all internal audiences, wherever they are, are a very important tool to ensure that the same message reaches any of the profiles, in order to guarantee adherence with clarity and lightness.
– Gamification: The ability to share information in a playful and interactive way, inviting engagement, is characteristic of games and can very well be applied to internal communication. This is a tactic already used successfully in different organizations, which have already understood the potential of games to connect different departments and expand the connection between employees.
– Feedback and dialogue: What is the employees’ sincere view of the organization? Are they encouraged to present their points of view and propose improvements? Satisfaction surveys and the use of two-way, transparent and productive channels are crucial to ensuring engagement and making it clear how willing the organization is to listen, actively and constantly, to what teams have to add to different aspects of the routine. .
New practices
There are ways to apply creative internal communications practices that produce significant results for clients. Working with qualified partners, such as agencies attentive to this new scenario, can help to accelerate this transition to a new strategy. Thus, it is possible to revitalize practices that have the potential to transform the relationship between organizations and their employees, in order to improve the corporate environment and enhance the ability to attract and retain talent, in addition to providing greater efficiency and greater alignment with the mission, values and purpose.
Every company can carry out this transformation. To do this, you need to rethink your own internal communication strategies, in order to achieve results that differentiate the organization in the market in which it operates. The benefits of this effort are worth it.
In an increasingly digital and diverse world, effective internal communication is fundamental to organizational success. The strategies mentioned – personalization of messages, use of diverse media, thematic campaigns, gamification and continuous feedback – not only help keep employees informed, but also engage, motivate and align everyone with the company’s objectives. Implementing these practices can significantly transform an organization’s culture and performance, creating a more dynamic and productive work environment.
