SoWhat will be responsible for the communication strategy and the entire creative front of the project
PopCorners announced Sabrina Sato as ambassador in Brazil. The presenter will be part of the communications, which seeks to increase brand awareness in Brazil. SoWhat will be responsible for the communication strategy and the entire creative front of the project.
Under the concept of “Never fried, always fun”, the brand seeks to provoke other perspectives on the snacks category. There are three flavors available on the market: White Cheddar, Sea Salt and Kettle Corn.
“No one better than Sabrina to be the face of the brand here in Brazil. For us, she is the personification of PopCorners and we believe that her personality and contagious energy align perfectly with our mission of providing tasty, fun and more balanced moments for our consumers”, says Juliana Costa, head of marketing at PepsiCo.
