Boticário announces the opening of its first floating flagship in Belém, Pará, with the campaign “Pará, beauty flows here”, which celebrates the connection with the local public. The concept store, mounted on a boat, will be anchored at Píer das 11 Janelas for three weekends, offering a series of experiences and actions exclusive to the state.
The initiative is part of a strategic movement by the brand to get even closer to consumers in Pará, valuing the culture and importance of rivers in the region. “The arrival of our flagship on a boat represents an important movement for Boticário, which seeks to provide experiences that go beyond consumption and create meaningful memories for our consumers. In a place where rivers are so present, which are the ‘streets’, there is nothing better than bringing our heart, the experience of a Boti flagship, on a boat”, explains Jacqueline Tobaru, regional marketing director of the Boticário Group.
The floating flagship offers an experience inspired by the Boticário Lab concept, already present in Curitiba and São Paulo, combining entertainment, immersion and regionalization. Visitors will be able to participate in the perfumery experience, create their own “Malbec or Lily” and discover the art of letter openers from Pará, with pieces signed by artist Donnys Leal de Muaná. The store will also feature products and launches from the brand, as well as personalized packaging.
Access to Barco do Boti will be by appointment on the Sympla website, with an incentive for recycling: consumers who take three empty cosmetic packaging will receive a R$15 discount on purchases over R$150. Another new feature is the partnership with the ice cream parlor from Pará Cairu, which will bring popsicles inspired by the Cuide-se Bem line to be tasted on board.
The inauguration will feature a show by Viviane Batidão, local DJs and a view of the sunset over Guajará Bay. The action reinforces Boticário’s presence in the North, aligned with a regionalization strategy, present at events such as Carnival, São João and the Parintins Festival.
Service:
Barco do Boticário opening dates: 19, 20, 25, 26, 27 Oct and 01, 02, 03 Nov
Opening hours: 4pm to 10pm
Store hours: 4pm to 8pm
Address: Casa das Onze Janelas Cultural Space – Palacete das Onze Janelas, R. Siqueira Mendes – Cidade Velha, Belém – PA
Scheduling: Sympla website (link to be confirmed)
