Campaign is signed by WMcCann agency
“The future happens with BNDES” is the new motto of the campaign by the National Bank for Economic and Social Development (BNDES), which wants to highlight the institution’s fundamental role in building a better future for all Brazilians.
Signed by WMcCann, the communication brings a new exclusive jingle and seeks to expand the population’s knowledge about the Bank’s operations, presenting how its work in favor of the various pillars of the Brazilian economy and society positively impacts people’s lives.
The central concept of the campaign highlights BNDES’ commitment to the development of Brazil, anchored in the country’s potential. This message gains strength through an exclusive jingle for the pieces that stand out for their modernity and a visual language combined with the diversity of Brazilians.
With a 360° media strategy, the campaign features a 60-inch manifesto, 30-inch and 15-inch films for open TV and cinema, as well as content aimed at digital media and social networks.
