CicloVivo, one of the first and largest news portals specialized in sustainability in Brazil, announces the launch of its new monthly financing campaign. The initiative aims to ensure the production of high-quality news and the free sharing of initiatives with a great positive impact.
Since 2010, CicloVivo has addressed the most diverse topics for different audiences. With accessible language, the site helps to spread information, ideas and projects that range from practical tips on how to reduce environmental impact in everyday life to public policies aimed at sustainable development, including business commitments, as well as trends and news that are happening around the globe related to sustainability and regeneration.
With growing global concern about climate change, environmental conservation and sustainable practices, CicloVivo stands out as a reliable and committed source of accurate and relevant information. However, to continue offering quality content and expand its coverage, the site launched a monthly financing campaign through the Benfeitoria platform.
“The creation of the signature campaign includes several fronts. The first is to obtain resources to maintain and expand the CicloVivo team – we want to produce more and more articles and publicize actions, businesses and projects with a positive impact”, says Natasha Olsen, editor of CicloVivo. “Another point is to unite our network of readers, strengthening communication and interaction with the community that follows and supports our work”, he adds.
With a monthly contribution of just R$12, readers become CicloVivo subscribers. Continued support helps the site continue to inform and inspire positive change. In return, CicloVivo offers special gifts every 6 months of contribution and discounts on partner brands aligned with the purpose of building a better world.
“By connecting our readers to these regenerative businesses, everyone wins: people who receive information, products and discounts from sustainable companies, companies whose activities are publicized and a possible increase in sales and CicloVivo, for receiving this support from the subscriber network and continue sharing news and solutions for a better world”, details Natasha.
To support CicloVivo, access the campaign here.
Brands with purpose, for long-term partnerships
In addition to the monthly subscription for readers, another possibility of partnership with CicloVivo was created with brands in mind that share the purpose of building a better world. With annual planning, it is possible to communicate company actions, projects and results on the website and social networks, consistently.
The proposal was designed especially for companies concerned about leaving a positive impact and promoting regenerative businesses. To find out more, send an email to [email protected].
New visual identity
With the slogan Notícias #PorUmMundoBelhor, CicloVivo is always looking for journalistic topics related to the construction of a more balanced, healthy and happy future in which humanity and nature are once again connected. With this purpose as a basis, in 2024, CicloVivo underwent an innovation consultancy – a thorough process that raised possibilities for improvements.
Finding solutions to make the business more financially sustainable, achieving greater visibility compared to other vehicles that are part of large media groups, in addition to the great competition for readers’ attention, especially on social media, were some of the challenges raised with the help of consultant Fabrícia Botelho , founder of FABBO Futuros.
“We had to be very careful to create projects that prioritize credibility and editorial independence, especially when forming partnerships and looking for ways to monetize. But, fortunately, we were able to detect many opportunities, starting with the captive audience that Ciclovivo already has”, says Fabrícia.
Among the solutions highlighted are the possibility of diversifying content formats, the creation of online and in-person events, podcasts, greater production of video content, in addition to exploring new ways of communicating with audiences on each platform.
“Although many platforms talk about sustainability, Ciclovivo has been making quality and consistent content since 2010. What used to be almost a subject for niches or activists has become an urgent and necessary subject, the more people talking seriously about it, better”, highlights the professional.
During the consultancy meetings and, in the midst of celebrating 14 years of the site’s existence, the idea of developing a new visual identity emerged. To get the project off the ground, CicloVivo counted on the partnership of designer and creative director André Havt, a professional equally committed to a sustainable and regenerative future.
Through No Sugar Added, he does the work that an advertising agency, branding or design company does with a decisive difference: the non-negotiable commitment to people and the planet.
“After years of working in advertising, branding and design, I realize that I can use this experience to sell ideals, services and products only to companies with social and ecological responsibility”, says Havt. In this way, the idea is to shine the spotlight on “brands with a positive purpose, creating narratives and concepts that build reputation, stimulate conversations and create genuine emotional connections”.
Aligned with its objectives, Havt proposed updating CicloVivo’s identity without leaving aside its essence. “The previous brand had as a reference the Fibonacci sequence, a series of numbers where each one is the sum of the previous two, materializing in a progressive ellipse. This continues to be the heart of the brand, showing the connection between science, man and the environment”, he states.
The designer explains that the Fibonacci sequence represents a duality. “On the one hand, it is a precise mathematical formula. It shows the beauty of order and logic in the universe. On the other hand, it is a fingerprint of nature, which appears in the growth of plants, in the arrangement of flower petals, in the structure of shells. It’s the mathematics of life”, he summarizes.
The rebrand includes a new logo, a renewed color palette and more fluid, contemporary typography, aligned with best design practices to highlight the commitment to innovation and clarity in communication. The redesign further reflects the ongoing evolution of CicloVivo as a communication platform.
“The new visual identity brings a more contemporary design, with fluid shapes and harmonious typography. It is as if the brand was growing alongside nature, always seeking sustainable evolution. Reinventing yourself without losing your essence. Inspiring and making a difference”, details the professional.
For Natasha, the result couldn’t be better. “The new identity came at a very special moment, of new ideas for our business model and operations. But it follows the same principles that founded CicloVivo: inspiration from nature, the search for simplicity and ways of living more harmoniously. André knew how to put this identity that we have on paper very well”, he celebrates.
The implementation of the proposals created from a deep dive provided by FABBO Futuros is also a reason for joy for Fabrícia. “When we carry out an innovation consultancy, we are never sure whether the projects will go out into the world or not, and I am very happy that Ciclovivo is managing to put the projects into practice, reformulating its brand and strengthening its community”, he concludes.
CicloVivo’s new visual identity is now available on the website, as well as on all its social media.
