New feature launches a partnership format with branding actions and advertising insertions throughout the attraction
The Band will once again have a helicopter in its productions starting this Wednesday (23). The premiere takes place during “Brasil Urgente”, presented by Joel Datena, from 4pm.
With more than 3 hours of duration and much of the content live, the program will be even more agile in its movement, providing comprehensive coverage in real time and leaving viewers well-informed about what is happening in Greater São Paulo.
For the first time, the aircraft will be sponsored by a company, Viva Sorte Bet. The initiative is a market-oriented operation and launches a commercial partnership format with branding actions and advertising insertions throughout the attraction.
