Temporada has Vibra, ACDelco, Souza Lima, BRB bank and Motorola with the main quotas; Atto Seeds took the Top 5 seconds
Band has already closed all the master quotas for this year’s Stock Car edition, which started in early February. Among the advertisers are Vibra, ACDelco, Souza Lima, Banco BRB and Motorola, which should have more than 2,400 insertions on platforms such as open TV, radio and digital. Agribusiness company Atto Sementes took the top 5 seconds.
According to the broadcaster, the success in selling quotas is a reflection of last year’s numbers, when the competition impacted an audience of more than 13 million people across the country, according to data from Kantar Ibope. For this year, all five master quotas were made available to the market for R$ 30.1 million at list value. The broadcaster also offered regional options, with values defined depending on each square.
“The quality of the transmission and coverage, in addition to the great delivery to our commercial partners, greatly valued Stock Car in our grid. The 2022 season has everything to surpass the excellent results that we have achieved in the past”, says Cris Moreira, general director of commercialization of Grupo Bandeirantes.
