Campaign features 30″, 15″, 10″, 6″ films for TV, created by Galeria.ag
Seara Gourmet launched a campaign focused on salami for the first time on TV. With 30″, 15″, 10″, 6″ films, created by Galeria.ag and produced by O2 Filmes and Satelite Audio, the action seeks to communicate the different possibilities for consuming the product, in addition to highlighting the brand’s differences.
Furthermore, the brand announced three new flavors for the salami line: cheese, black garlic and wine. In addition to being sold sliced in modified atmosphere packaging, the products will also be available in a giftable kit that includes the three new products.
“Brazilians are more accustomed to traditional Italian salami and Seara Gourmet is already moving towards introducing new flavors and new ways of consuming the product for our consumers. We identified an opportunity in this market that has been growing more and more and we are bringing more an innovation for the category, which doesn’t usually innovate much, and the new campaign explores precisely these new forms of consumption, with content that awakens the desire for the product”, says Tannia Fukuda, marketing director at Seara.
